• Social media is an essential part of any online business in 2022.  Engaging with your audience can be used as a tool to reach new clients, communicate with your current customers, and show the personality of your brand.  Social media is the quickest way to interact with those who are interested in your business.

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• The more followers you have, the more powerful your social media accounts become. The power produced by your accounts relies on the type of content that you create.  When you provide value to your followers, they are more likely to become customers and care about what you have to say.

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• Valuable content can include offering discounts, informing them of new products/services, or asking engaging questions to stir up conversation. Getting interaction from your followers is key to a successful social media campaign.

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• Facebook, Pinterest, Twitter and Instagram all offer different advantages.  These platforms can be leveraged into improving your business in many ways.